Coaching Videos
You're Not Selling Music; You're Selling An Experience
How to keep your audience coming back to your gigs and live streams again and again, sell more albums and merch, and make a full-time living from your music... GUARANTEED!
How Image & Branding Make Your Music's First Impression
Music Business Myth Busters - Episode 11: Your Music Speaks For Itself. The first exposure most people will have to us as artists is not listening to our music. It will be an image, a story or a written description. So your music doesn't get the chance to speak for itself; you have to speak for it. People won't even get to your music unless your story, image, or branding captures them first.
Social Media Followers Are Not The Same As Fans
A lot of musicians conflate subscribers and followers with fans. A follower is not necessarily a fan. Don't make the mistake of thinking that all of your social media followers are die-hard fans of your music. Just because someone has liked your Facebook Page doesn't mean they're going to engage with your posts or, even more importantly, buy your music and your merch, come to your gigs, or support your crowdfunding campaigns.
Why Your Fans Want Connection, Not Just Music
This myth is one of the more insidious ones because it's hiding in plain sight. It masquerades as passion and so most musicians don't recognise it. We think we're entitled to something just because we create art. The world doesn't owe you something just because you're talented, because you can sing or write songs or play an instrument. So what? There are millions of people who can do that.
Why A Bigger Audience Doesn't Mean Better Music Sales
For decades we've been brainwashed into thinking that a successful music career looks like what the megastar mainstream artists are doing. We see that they have hundreds of thousands or millions of fans, they sell millions of albums, and get millions of streams of their songs, and we think that's what the goal post is; we need a huge audience and that everyone should love our music. This is an obsolete model of success. It's a result of the way record labels promoted artists.