Coaching Videos
You're Not Selling Music; You're Selling An Experience
How to keep your audience coming back to your gigs and live streams again and again, sell more albums and merch, and make a full-time living from your music... GUARANTEED!
How Image & Branding Make Your Music's First Impression
Music Business Myth Busters - Episode 11: Your Music Speaks For Itself. The first exposure most people will have to us as artists is not listening to our music. It will be an image, a story or a written description. So your music doesn't get the chance to speak for itself; you have to speak for it. People won't even get to your music unless your story, image, or branding captures them first.
Why Your Fans Want Connection, Not Just Music
This myth is one of the more insidious ones because it's hiding in plain sight. It masquerades as passion and so most musicians don't recognise it. We think we're entitled to something just because we create art. The world doesn't owe you something just because you're talented, because you can sing or write songs or play an instrument. So what? There are millions of people who can do that.
Why A Bigger Audience Doesn't Mean Better Music Sales
For decades we've been brainwashed into thinking that a successful music career looks like what the megastar mainstream artists are doing. We see that they have hundreds of thousands or millions of fans, they sell millions of albums, and get millions of streams of their songs, and we think that's what the goal post is; we need a huge audience and that everyone should love our music. This is an obsolete model of success. It's a result of the way record labels promoted artists.
Why Talent Isn't Enough For Indie Music Success
The vast majority of independent musicians seem to think that in order to succeed they just need to be the best musician they can be and hone their craft. The assumption is that if you just make amazing music, the money will automatically take care of itself. This is one of the fundamental myths and mindsets holding independent musicians back from success. It's not the reality of the new music business.
The Key Mindset Shift To Make More Money From Your Music
There’s an illusion that holds 90% of musicians back from ever building their fanbase, making more money from their music, and taking their career to the next level. Have you been seduced by this without realising it?
What Does It Take To Make A Living As A Musician Now?
If you've struggled to get the success you've dreamed of in your music career, you might be wondering, “What does it actually take to make a living as a musician in the New Music Business?” The answer is deceptively simple: fans. No business can survive let alone thrive without customers. Your fans are the lifeblood of your music business; they are your customers. No matter how great your music is, without fans, you don't have a viable music business.