Coaching Videos
Age Is An Asset, Not An Obstacle, To Your Music Success
Music Business Myth Busters #28: If you haven't made it by the time you're 30, you'll never make it. Do you feel like you've missed your opportunity to have a music career because you're in your 30s, 40s, 50s, or even your 60s? Do your friends and family tell you you're being unrealistic about having a music career, and that it's time to grow up and get a real job?
How Image & Branding Make Your Music's First Impression
Music Business Myth Busters - Episode 11: Your Music Speaks For Itself. The first exposure most people will have to us as artists is not listening to our music. It will be an image, a story or a written description. So your music doesn't get the chance to speak for itself; you have to speak for it. People won't even get to your music unless your story, image, or branding captures them first.
Why A Bigger Audience Doesn't Mean Better Music Sales
For decades we've been brainwashed into thinking that a successful music career looks like what the megastar mainstream artists are doing. We see that they have hundreds of thousands or millions of fans, they sell millions of albums, and get millions of streams of their songs, and we think that's what the goal post is; we need a huge audience and that everyone should love our music. This is an obsolete model of success. It's a result of the way record labels promoted artists.
The Key Mindset Shift To Make More Money From Your Music
There’s an illusion that holds 90% of musicians back from ever building their fanbase, making more money from their music, and taking their career to the next level. Have you been seduced by this without realising it?
How To Make More Music, More Money & More Fan Impact
There's an idea that can help you make more music, and make music that makes more of an impact on your fans, save you time and massive amounts of money, and ultimately make you more money from your music. It's an approach to product development that comes from the entrepreneurial world.
What Does It Take To Make A Living As A Musician Now?
If you've struggled to get the success you've dreamed of in your music career, you might be wondering, “What does it actually take to make a living as a musician in the New Music Business?” The answer is deceptively simple: fans. No business can survive let alone thrive without customers. Your fans are the lifeblood of your music business; they are your customers. No matter how great your music is, without fans, you don't have a viable music business.