Coaching Videos
Why A Bigger Audience Doesn't Mean Better Music Sales
For decades we've been brainwashed into thinking that a successful music career looks like what the megastar mainstream artists are doing. We see that they have hundreds of thousands or millions of fans, they sell millions of albums, and get millions of streams of their songs, and we think that's what the goal post is; we need a huge audience and that everyone should love our music. This is an obsolete model of success. It's a result of the way record labels promoted artists.
Are you using an old map to navigate the New Music Business?
A lot of musicians are using an old, outdated map of what a successful music career looks like. The territory of the music business has changed enormously over the last few years. But they're trying to navigate the New Music Business with the equivalent of a street directory or a map that's 10 or 20 or 30 years old, instead of using something more up-to-date like Google Maps or GPS.
How To Make More Music, More Money & More Fan Impact
There's an idea that can help you make more music, and make music that makes more of an impact on your fans, save you time and massive amounts of money, and ultimately make you more money from your music. It's an approach to product development that comes from the entrepreneurial world.
Working Smarter, Not Harder, To Achieve Music Success
I'd like to give you some concepts that can help you make the biggest difference in the shortest amount of time in your music career. The key is not necessarily working harder, it's working smarter. If you're working hard on the wrong things or on things that aren't going to make a tangible difference in your music career, you're just going to keep spinning your wheels.