Coaching Videos
Social Media Followers Are Not The Same As Fans
A lot of musicians conflate subscribers and followers with fans. A follower is not necessarily a fan. Don't make the mistake of thinking that all of your social media followers are die-hard fans of your music. Just because someone has liked your Facebook Page doesn't mean they're going to engage with your posts or, even more importantly, buy your music and your merch, come to your gigs, or support your crowdfunding campaigns.
Why Your Fans Want Connection, Not Just Music
This myth is one of the more insidious ones because it's hiding in plain sight. It masquerades as passion and so most musicians don't recognise it. We think we're entitled to something just because we create art. The world doesn't owe you something just because you're talented, because you can sing or write songs or play an instrument. So what? There are millions of people who can do that.