If you've struggled to get the success you've dreamed of in your music career, you might be wondering, “What does it actually take to make a living as a musician in the New Music Business?” The answer is deceptively simple: fans. No business can survive let alone thrive without customers. Your fans are the lifeblood of your music business; they are your customers. No matter how great your music is, without fans, you don't have a viable music business.