Coaching Videos
Are You Willing To Do Whatever It Takes?
So… you’ve got a big goal, a lifelong dream. You've got a burning desire to achieve this goal. Nothing would give you greater joy than to make this dream a reality. It's your life's purpose. But are you willing to do whatever it takes to make your dream come true, to achieve this goal? How dedicated and committed are you to getting these results? What are you willing to do to solve your challenges, to overcome your obstacles, to move forward?
Age Is An Asset, Not An Obstacle, To Your Music Success
Music Business Myth Busters #28: If you haven't made it by the time you're 30, you'll never make it. Do you feel like you've missed your opportunity to have a music career because you're in your 30s, 40s, 50s, or even your 60s? Do your friends and family tell you you're being unrealistic about having a music career, and that it's time to grow up and get a real job?
Do You Have A Fixed Or A Growth Mindset?
Carol Dweck in her book “Mindset” talks about people either having a fixed mindset or a growth mindset. Successful people attribute their success to their mindset. Having a growth mindset is essential for success. It might even be the most important factor for success. Here's why…
Discomfort, Transformation & Achieving Your Goals
A lot of people never achieve their dreams because they haven't realised that they're going to have to go through a transformation and go to the edge of their comfort zone. And as they get closer to the edge of their comfort zone, they start experiencing discomfort. Because they're not prepared for that discomfort, they feel like something is going wrong. So rather than pressing on, they stop and retreat. They sabotage their progress because they don't like the discomfort.
Are You Afraid To Put Yourself Or Your Music Out There?
As creatives, many of us struggle with putting our work, our music, our art out into the world. We're paralysed by self-doubt. We don't think it's good enough for people to hear. We're afraid of people reacting negatively and criticising us. We feel like we'd be humiliated if people didn't like it, so we don't even bother to share it. We say that it's not ready yet, and we engage in this perpetual cycle of perfectionism.
Mastering Priorities: A Simple Tool For Life Balance
Do you ever feel like there aren’t enough hours in the day to get everything done that’s important in your life? It can be really challenging to achieve a balance between all of your different commitments and priorities; work, study, goals and dreams, family, relationships, health, leisure time and hobbies. How do you figure out your priorities and still make room for all the important things in your life so they actually get done and you feel like you’re moving forward?
Are You Unconsciously Saying “No” To Your Goals & Dreams?
Your life is the sum total of your decisions. If you haven't achieved your goal yet, it's probably because you're not making decisions on a daily basis that serve you. We want to start to make decisions that serve us better, that move us towards our goals and dreams.
Do You Have A Big Enough “Why”?
We come often unstuck working towards our goals and dreams with the “how.” The "how" seems hard or painful, and so we don't do it. But the “how” isn't the most important thing. The most important thing is the “why.” You need to have a “why” that's so monumentally important that the pain of not achieving your why is greater than the pain of the how that you go through to achieve your why.
Everything Your Heart Desires Is On The Other Side Of Your Fear
As we start this week I want to ask you a question: what are you doing to move closer to your dream? Most people, even though they have this burning desire to do something, never even take the first step to pursue their dreams. Why? Because of fear.
How Image & Branding Make Your Music's First Impression
Music Business Myth Busters - Episode 11: Your Music Speaks For Itself. The first exposure most people will have to us as artists is not listening to our music. It will be an image, a story or a written description. So your music doesn't get the chance to speak for itself; you have to speak for it. People won't even get to your music unless your story, image, or branding captures them first.
Social Media Followers Are Not The Same As Fans
A lot of musicians conflate subscribers and followers with fans. A follower is not necessarily a fan. Don't make the mistake of thinking that all of your social media followers are die-hard fans of your music. Just because someone has liked your Facebook Page doesn't mean they're going to engage with your posts or, even more importantly, buy your music and your merch, come to your gigs, or support your crowdfunding campaigns.
Why Your Fans Want Connection, Not Just Music
This myth is one of the more insidious ones because it's hiding in plain sight. It masquerades as passion and so most musicians don't recognise it. We think we're entitled to something just because we create art. The world doesn't owe you something just because you're talented, because you can sing or write songs or play an instrument. So what? There are millions of people who can do that.
Why A Bigger Audience Doesn't Mean Better Music Sales
For decades we've been brainwashed into thinking that a successful music career looks like what the megastar mainstream artists are doing. We see that they have hundreds of thousands or millions of fans, they sell millions of albums, and get millions of streams of their songs, and we think that's what the goal post is; we need a huge audience and that everyone should love our music. This is an obsolete model of success. It's a result of the way record labels promoted artists.
The Truth Behind Record Deals & Real Music Success
98% of independent musicians that do this think it's their surefire ticket to fame and fortune in the music business. They sell their souls only to be enslaved, exploited, ripped off, rejected, and even robbed of their music.
Why Talent Isn't Enough For Indie Music Success
The vast majority of independent musicians seem to think that in order to succeed they just need to be the best musician they can be and hone their craft. The assumption is that if you just make amazing music, the money will automatically take care of itself. This is one of the fundamental myths and mindsets holding independent musicians back from success. It's not the reality of the new music business.
Are you using an old map to navigate the New Music Business?
A lot of musicians are using an old, outdated map of what a successful music career looks like. The territory of the music business has changed enormously over the last few years. But they're trying to navigate the New Music Business with the equivalent of a street directory or a map that's 10 or 20 or 30 years old, instead of using something more up-to-date like Google Maps or GPS.
Is your music career strategy to try to win the lottery?
Too often as artists, we look at things like getting signed to a major record label, getting a lucrative sync licensing deal from getting one of our songs in a movie or a TV show, getting a support slot as an opening act for a massively successful artist or band, having our song included in a popular Spotify playlist, or having our song get into the Top 40 as being our ticket to success in the music business.
The Key Mindset Shift To Make More Money From Your Music
There’s an illusion that holds 90% of musicians back from ever building their fanbase, making more money from their music, and taking their career to the next level. Have you been seduced by this without realising it?
The hidden danger of the DIY mindset
We think that our success with building our fanbase and making more money from our music all comes down to how much we do and what we're doing, and that's true to a large extent. But the thing we often overlook is that a major part of our success comes down to having an environment that supports us to be successful, and part of that environment is made up of the people in your life.
How To Make More Music, More Money & More Fan Impact
There's an idea that can help you make more music, and make music that makes more of an impact on your fans, save you time and massive amounts of money, and ultimately make you more money from your music. It's an approach to product development that comes from the entrepreneurial world.